
Daria Khatalina
Маркетинг / Реклама / Зв'язки з громадськістю
Пропоновані послуги
I help B2B and SaaS companies generate a qualified pipeline with LinkedIn Ads.
My approach blends precise targeting (ICP, native LinkedIn filters, contact lists, etc.), conversion-safe tracking (GA4, GTM, LinkedIn Insight Tag), and clear reporting (Looker Studio), so you always see what drives conversions by campaign, audience, and creative.
What I do
• LinkedIn Campaign Manager setup & optimization
• Audience design: ICP, firmographics, skills, titles, ABM account lists, predictive audiences
• Funnel architecture with audience and offer sequencing
• A/B testing: creatives, offers, hooks, and ad formats (Sponsored Content, Conversation, Document)
• Tracking & attribution: GA4 + GTM + LinkedIn Insight Tag, UTM governance
• Test planning & cadence (creative angles, formats, bidding)
• Weekly optimization & reporting in Looker Studio
If you want a predictable system with clear targets, clean data, and campaigns that compound let’s talk.
Досвід роботи
I help B2B and SaaS companies build data-driven advertising strategies that generate consistent, qualified leads. By combining Meta, Google, and LinkedIn Ads with solid analytics (GA4, GTM, Looker Studio), I ensure every campaign decision is backed by real data. My expertise includes:
📌 Ads setup and optimization (Meta, Google, LinkedIn)
📌 Conversion tracking setup with GA4 and Google Tag Manager
📌 Looker Studio dashboards for clear performance insights
📌 Audience segmentation and targeting for high-intent leads
📌 A/B testing for ads, creatives, and audiences for continuous improvement
📌 Full-funnel retargeting for increased lifetime value
Освіта
LinkedIn Marketin Insider