Growth Marketing Lead - Synduct

Опис

About Us

We're a fast-growing SaaS startup transforming clinical decision-making with an AI-powered medical assistant. Our mission: help physicians make faster, more accurate decisions. You'll turn the expertise of our clinical leaders into scalable, data-driven growth.

The Role

We're hiring a hands-on, entrepreneurial Growth Marketing Lead to own and execute our go-to-market. You'll partner closely with founders and SMEs to convert expert knowledge into high-impact campaigns, content, and advocacy that resonate with early-adopter physicians in a regulated market.

What You'll Do

• Own full-funnel PLG: Drive acquisition → activation → engagement → retention with bottom-up adoption.
• Recruit early adopters: Identify, onboard, and mobilize physicians into champions and referral loops/KOL networks.
• Turn SME insights into assets: Ship case studies, thought leadership, landing pages, and conversion-focused campaigns.
• Run experiments: Test across email, social, community, SEO/SEM, and in-product nudges to lift activation and usage.
• Positioning & messaging: Craft trust-building narratives tailored to clinicians and compliant with medical ad policies.
• Build funnels & loops: Optimize onboarding, lifecycle/email, and engagement loops; reduce time-to-value.
• Close the loop with product/clinical: Translate feedback into roadmap inputs and measurable usage gains.
• Own performance marketing: Plan, launch, and optimize on Meta Business Suite/Ads Manager, Google Ads, LinkedIn Ads (and other relevant platforms), including audience/creative testing, budgeting, and pacing.
• Marketing engineering (GDPR-first): Implement/maintain GA4, server-side tracking, Meta CAPI, GTM, event schemas, UTM governance, attribution (MTA/MMM basics), dashboards (e.g., Looker Studio/BI), light SQL/Python for analysis, and integrations across CRM/automation (e.g., HubSpot).
• Executive amplification: Establish the CEO and leadership as influential voices across LinkedIn/X via POV content and distribution.
• Measure & iterate: Define north-star and counter metrics; analyze performance and user signals to guide investments.

What You Bring

• 3–5 years in B2B SaaS growth/marketing, ideally in healthtech, AI, or complex technical domains.
• Proven success in PLG/self-serve motions for long-tail or niche audiences.
• Ability to translate clinical/technical content into digestible, high-performing assets (with SME support).
• Strong execution across campaign building, content/lifecycle/email, and performance/growth tactics.
• Hands-on with Meta Business Suite/Ads Manager, Google Ads, LinkedIn Ads, and experiment design.
• Practical marketing engineering chops: analytics, tracking, attribution, data hygiene, and dashboarding (GDPR-compliant).
• Bonus: experience with advocacy/KOL programs, referral mechanics, and community-led growth.

Why Join Us?

• First marketing hire: Shape the growth engine from the ground up and own meaningful outcomes.
• Collaborate with top-tier clinical experts: Amplify their impact.
• Help bring life-saving technology to physicians and patients worldwide.
• Remote-first with a European base and flexible setup.
• Work that matters: Ship tools doctors actually use, with thousands of clinician queries every week, and see your work impact care, not ad clicks.
• Category-defining product: Build the reference standard for citation-first, guideline-led medical AI that is benchmarked and battle-tested.
• Extreme ownership: No passengers. You will lead from day one, own problems end to end, and ship to production weekly.
• Velocity with standards: Move fast and get it right with a strong bar for quality, safety, and compliance; we do not cut corners.